Sell Your Florida Home

Residential Real Estate Agent Serving Boca Raton, Boynton Beach, Coral Springs, Delray Beach, Fort Lauderdale, Hollywood, Lake Worth, Naples, Parkland, Plantation, Pompano Beach, Sunrise, Tamarac, South Florida, Southwest Florida & More!

Selling your home is a big decision. It’s also a big opportunity, so it’s important to get it right. As a licensed real estate broker with years of experience, and hundreds of transactions, selling homes in South Florida and Southwest Florida, I know how to move property and get you top dollar for your home.

Pricing 

When selling a home, you don’t want to under-price your home and leave money on the table. At the same time, you don’t want to over-price it or your property won’t attract buyers. ll do a comparable market analysis of recently sold properties and properties currently for sale in your area. We’ll use that data to determine a fair and competitive selling price for your home that will increase your odds of a quick sale.

Presentation

In selling hundreds of houses, I’ve learned how to look at a home through the eyes of a prospective buyer. Often, it’s the little things that matter. Staging the home, making minor improvements and putting a fresh coat of paint on the walls can be the difference between a home sitting stagnant on the market for months and one that has multiple buyers locked in a bidding war. I’ll help you optimize the presentation of your home to appeal to your ideal buyer.

Marketing Plan

You need someone who will maximize the exposure of your home. Simply listing it in the MLS and planting a For Sale sign in your front yard is not enough! I will develop a customized marketing plan that includes the right blend of advertising, direct mail marketing and social media to give your home the attention it deserves. I’m not afraid to invest time and advertising dollars to attract the maximum number of buyers and get you top dollar!  Here are some details on it:

Luxury aesthetics worthy of high-end homes 
  •  Website and URL dedicated to your listing
  •  Dazzling Google Earth Aerial Video Fly-Over
  •  Full screen HD Video Tour on YouTube
  •  Powerful Lead Capture and Social Sharing
  •  Dedicated Mobile & iPad Tours for perfect presentation on every device

Reach buyers and investors across the globe 

  •  Reach investors in China, Russia, Germany, more
  •  Several sites fully translated to native language
  •  Shows you true International marketing capabilities

Facebook Advertising

  • Target local homeowners with our brand and your home
  •  Includes Facebook Video Post of your video tour
  •  Demonstrate social media savvy- share with all your friends and family for maximum exposure

 NEW! Optional upgrade to Facebook Buyer Targeting for supercharged exposure, reporting, lead capture, and square video ads.

The Difference Professional Photography Makes

Anyone can snap photos these days, but are SmartPhone photos enough to attract buyers’ attention? No way! Not if you want your home to stand out in a crowded sellers’ market.  I use a professional photographer who creates amazing photos of all my listings. He finds a way to present each home’s best features and highlight its unique qualities. His ultra-sharp photos will wow prospective buyers and catch the eye of people searching the MLS (Multiple Listing Service).

You Deserve Hands-on Service

When you hire me to sell your home, I am prepared to work diligently. I will personally show your home to every interested buyer, pointing out your home’s best features and amenities.  I’ll stage Open House events, attracting buyers’ attention with welcoming signage, providing tours and following up with every qualified prospect immediately after the event. I’m bilingual, so I can converse with both English- and Spanish-speaking buyers.  When we find an interested buyer, I’m by your side to provide guidance. As a professional trained and experienced in negotiating, I’ll work hard to get you the maximum price.

A Realtor Who Cares

Hire me as your realtor and here’s what you can expect:

  • Highly personalized and knowledgeable service
  • Advice based on years of experience as a realtor and lifetime Florida resident 
  • A "Neighborhood Specialist's" familiarity with local communities, home values and trends
  • Top professional skills refined in LoKation Real Estate training programs respected industry-wide
  • A streamlined process that uses technology like electronic documents and e-signing

Explore the Possibilities

Selling a home—especially if you've never done it before—can be time-consuming and emotionally challenging. I’m here to support you and make sure it’s a positive, stress-free experience that gets you the outcome you desire. 

Let’s schedule a time to chat. I’ll come to your home and give you my thoughts on how your house compares with other properties on the market. I’ll also explain the selling process and answer your questions. There’s no obligation for you to proceed. It’s just an opportunity for us to get to know each other and explore all of the exciting possibilities.

Call me at 954-260-4554 to schedule an appointment.   Here's to being safe and healthy during these uneasy times of our lives!